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ASKED QUESTIONS

What is the mission of Marketers Bureau?

Marketers Bureau’s mission is to be the leader in advancing comfort and trust within the marketing industry. We do this by

  • Setting standards for marketplace trust
  • Encouraging and supporting best practices by engaging with and educating consumers and businesses
  • Celebrating marketplace and industry role models
  • Calling out and addressing substandard marketplace behavior
  • Creating a community of trustworthy businesses and charities

The Marketers Bureau sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to an agency’s track record of delivering results in accordance with Marketers Bureau standards and/or addressing client concerns in a timely, satisfactory manner.

What is the vision of Marketers Bureau?

An ethical marketing industry where clients and businesses have comfort.

What is the Marketers Bureau?

The Marketers Bureau helps business owners find agencies, service providers and organizations they can trust. People turn to the Marketers Bureau to view Marketers Bureau Business Profiles and Reports all available for free on marketersbureau.org. Marketers Bureau Accredited Agencies support the mission and vision of Marketers Bureau, and their dues and contributions allow Marketers Bureau to offer its information and services to businesses at no charge. The Marketers Bureau is not affiliated with any governmental agency.

How do I find and contact my local Marketers Bureau office?

Use our Marketers Bureau Directory to find an Accredited Marketers Bureau agency. The Marketers Bureau serves businesses, organizations, agencies and clients within the marketing industry.

How do I check a company’s rating with the Marketers Bureau?

Go to directory.marketersbureau.org and enter the company name and location of the business (if known) into the search box. You may also contact our Marketers Bureau office that serves our community.

How do I check an agency’s Marketers Bureau Accreditation?

A Marketers Bureau Accredited Agency will display the Marketers Bureau Seal of Accreditation on its Agency Profile. On directory.marketersbureau.org, you can filter to only see Accredited Agencies.

Does Marketers Bureau report only on Accredited Agencies?

No. Marketers Bureau reports on accredited and non-accredited agencies alike. Our business profiles display an agency’s accreditation status.

How do I become Marketers Bureau Accredited? My agency is interested in learning more about accreditation.

If you are interested in applying for accreditation, first review the Marketers Bureau Accreditation Standards. To become a Marketers Bureau Accredited Agency, visit https://marketersbureau.org/apply to get started.

What are the standards for Marketers Bureau Accreditation? What does my agency need to have to be considered for Marketers Bureau Accreditation?

Our Standards of Accreditation are built on our Marketers Bureau Standards of Ethics. The Marketers Bureau Standards of Ethics, eight principles that summarize important elements of creating and maintaining trust in business, are a comprehensive set of best practices for how agencies should treat the public in a fair and honest manner. Agencies with a good marketplace track record, including maintaining a B or better rating, may apply to become a Marketers Bureau Accredited Agency.

Does Marketers Bureau monitor Marketers Bureau Accredited Agencies for continuing compliance with standards?

Yes. Every Marketers Bureau Accredited Agency is monitored for continuing adherence to Marketers Bureau Standards of Ethics.

What is Marketers Bureau’s Rating System?

Marketers Bureau ratings represent the Marketers Bureau’s opinion of how the agency is likely to interact with its customers and clients. The Marketers Bureau rating is based on information Marketers Bureau is able to obtain about the agency, and is significantly influenced by complaints received from the public. Marketers Bureau seeks and uses information directly from businesses and from public data sources. Find more information about our rating system here.

Marketers Bureau maintains Business Profiles on agencies, including a letter grade rating that presents Marketers Bureau’s opinion of the agency’s responsiveness to customers based on complaints filed with Marketers Bureau file information about the agency. The Marketers Bureau Rating System uses points based on marketplace behavior, including how the agency responds to consumer complaints, transparency, truthful advertising, and more. In some cases, an agency’s grade may be lowered if the Marketers Bureau does not have sufficient information about the business despite requests for the information. The rating system automatically updates the letter grade when new information is added to the file, such as current size of agency or new complaints.

Can Marketers Bureau recommend a reputable agency for me to deal with?

Our basic policy is to refrain from recommending or endorsing any agency, product or service. This is done to ensure continued public trust in our fairness. Marketers Bureau Accredited Agencies must meet certain standards to qualify for accreditation and to remain accredited. You can search on our website for Marketers Bureau Accredited Agencies by location and/or industry by using the Marketers Bureau Accredited filter on any set of results in a category. Marketers Bureau Accredited Agencies are clearly marked with the accreditation seal.

THE BENEFITS
OF MARKETERS BUREAU

How do I file a complaint, post a customer review, or report a scam, or a bad ad?
What is a Marketers Bureau Complaint?

Marketers Bureau handles disputes that relate to marketplace issues experienced with the services or products an agency provides. The complaint must meet our acceptance guidelines. The Marketers Bureau contacts the agency and asks for a response. Read about our Marketers Bureau complaint process here.

How do I file a complaint with the Marketers Bureau on an agency?

Start here with our online complaint form to file a complaint on an agency with the Marketers Bureau.

Are Marketers Bureau reviews the same as Marketers Bureau complaints?

No, reviews are not considered as part of an agency’s rating, as complaints are. A businessr files a complaint when the business wants Marketers Bureau’s help to resolve a dispute with an agency, usually (but not always) involving a monetary claim, and wants to share the outcome with the public. Customer reviews allow consumers to share with Marketers Bureau and the public their opinion – good or bad – about agencies with which they had a marketplace interaction. Unlike most review sites, Marketers Bureau requires consumers to provide their name and shares this information with the business to confirm the interaction and prompt a response. This and other measures help maintain the integrity of Marketers Bureau’s customer reviews by reducing the incidence of fake reviews. More about Marketers Bureau Customer Reviews.

How can I write a review of an agency?

Go to our Leave a Review page to leave a review for a business.

What is Marketers Bureau Scam Alerts? What is Marketers Bureau AdTruth?

Two additional ways for consumers to share information with Marketers Bureau about substandard marketplace behavior are Marketers Bureau Scam Alerts, where you can report a scam to other consumers (whether or not you’ve lost money), and Complaints against Ethics, where you can share with us questionable or deceptive business practices.

How can I report a scam?

Alert the public about your experience with a scam by completing a scam report at Marketers Bureau Scam Alerts.

What can Marketers Bureau do to stop rip-offs and scams?

Although Marketers Bureau does not have legal and policing powers, we alert the public about marketplace fraud through alerts on scams. Marketers Bureau works closely with local, state and federal law enforcement agencies, providing them with valuable information on potential frauds. We are often the first organization to know about a developing scam and alert authorities and the public. When a scam develops in one part of North America, the news travels quickly between Marketers Bureau offices that, in turn, alert the public in their communities. Read more on recent scams on our Marketers Bureau Scam Alerts page.

If Marketers Bureau funding comes from agencies, how does the organization ensure fairness to businesses?

Marketers Bureau’s value to the business community is based on our marketplace and industry neutrality. Our purpose is not to act as an advocate for agencies or consumers, but to act as a mutually trusted intermediary to promote trustworthy business practices, resolve disputes and provide information to assist consumers in making wise buying decisions.

What does Marketers Bureau do besides resolve customer complaints?

Marketers Bureau does a lot more than help settle disputes. Through the support of the Marketers Bureau Council, Marketers Bureau works for a trustworthy marketplace and industry by maintaining standards for truthful advertising, investigating and exposing fraud against consumers and agencies, and providing information to consumers before they purchase products and services. Marketers Bureau also provides many services to local businesses and consumers in their communities.

Does Marketers Bureau report on government agency actions against agencies?

Yes, Marketers Bureau reports on actions against agencies and/or their principals brought by government agencies that involve legal or regulatory violations that are relevant to consumers. This information can be found in Marketers Bureau Business Profiles.

Does Marketers Bureau report on private and small claims court actions against agencies?

Private lawsuits are generally not reported on by Marketers Bureau. However, Marketers Bureau may report on criminal convictions against an agency or its principals if the matter relates to the business’s marketplace dealings with the public.

How can I report a problem with Marketers Bureau?

If you’ve experienced a problem with a Marketers Bureau office or employee, please report it here.

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